As icebergs melt, ice cubes are stepping up in an unexpected way—leading the charge for sustainability in the alcobev industry. With climate change at the forefront, brands are shaking up the status quo, embracing eco-friendly packaging, carbon neutrality, and innovative green strategies. These efforts not only aim to reduce environmental impact but also set a new standard in the industry. As the world raises its glass to sustainability, these brands are proving that even in the realm of spirits, there's room for change and responsibility.